Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
The Monarch Butterflies are Disappearing in Texas – Here’s How You Can Help
Monarch butterflies are disappearing.
Amarillo Food Trucks Join the Fight to Take Care of Those Affected by The Wildfires
Multiple food trucks from Amarillo and all over the area come together to feed those affected by the wildfires.
Heads Up Texas: Insurance Rates on the Rise, No Relief in Sight
Insurances rates are on the rise in Texas.
Authorities Need Your Help Tracking Down the Most Wanted Female in Texas
The most wanted female in Texas has been on the run since 2009.
Great Scott! Someone in Euless, Texas is Trying to Go Back to the Future
If you are a fan of 'Back to the Future', you'll want to check out this car in Euless, Texas.
U.S. Presidents Who Have Visited Amarillo Over the Years
As we celebrate President's Day let's talk a walk down memory lane when Presidents visited Amarillo.
Gas Prices Soar As Texans Feel The Hit on Their Bank Accounts
Gas prices in Texas rise by 12 cents, causing financial strain for consumers.
Health Alert: Drug-Resistant Fungal Infection is Spreading Through Texas and the US
Drug-resistant fungal disease Candida auris raises concerns among healthcare professionals and the public in Texas.