It’s not uncommon for stars to speak for a moment or two before a trailer for their upcoming film, hyping the release a touch while lending their celebrity directly to the proceedings. Especially for animated projects such as the upcoming The Boss Baby, it’s helpful to see the talent’s face as a reassurance of the film’s pedigree. But it almost looks like the Academy Award-nominated actor is trying to hold a straight face when he reads the words, “You are seconds away from seeing a sneak peek of Dreamwork’s new animated film The Boss Baby. I’m so excited for you. Really.” That little “really” tacked on to the end makes it sound like he’s got something to prove. Baldwin knows exactly what he’s gotten himself into. He knows how the phrase “The Boss Baby, starring Alec Baldwin” sounds.